Who said print is dead?
The 2015 summer Hype print select – shot in the paradisical urban outbacks of the City of Angels – is a coruscating kaleidoscope of uncontaminated hip:
Down the beach, in the yard, on the hop –
it’s about being free, living free & looking fine.
Bold and bonafide: totally original and totally righteous.
Undaunted and inspired.
Reckless but fully in control.
We’ve said it before and we’ll say it again: Hype serves current style cliques unlike any other brand in the market – maverick without being elitist, subversive without being unworkable, ubiquitous but totally unique.
Where does the Hype stop?
Boundaries just aren’t part of the discussion.